“Anybody who doesn’t have access to some kind of online way to look things up now is probably too old to be able to read the print in the white pages anyway,” joked Robert Thompson, a pop culture professor at Syracuse University. Telephone companies argue that most consumers now check the Internet rather than flip through pages when they want to reach out and touch someone. 19 to provide comments on a similar request pending with state regulators. In the past month alone, New York, Florida and Pennsylvania approved Verizon Communications Inc.’s request to quit distributing residential white pages. Goodmann is a doctoral student who is doing her dissertation on the history of the telephone book. ![]() Emily Goodmann sits with a stack of phone books at the Northwestern University Library in Evanston, Ill. (AP) – What’s black and white and read all over? Not the white pages, which is why regulators have begun granting telecommunications companies the go-ahead to stop mass-printing residential phone books, a musty fixture of Americans’ kitchen counters, refrigerator tops and junk drawers. ![]() If a customer would rather not receive a directory, we provide information on the cover and inside the book on how they can stop future delivery, Customers can call 1-86 or visit to manage their directory delivery” ![]() They say the business white pages and yellow pages aren’t going anywhere, just the residential directories.įact is more consumers are keeping and using our yellow pages than they have in years, and our clients are receiving 10 percent more calls this year than last year from their advertising.ĪT&T, which also supplies yellow and white pages throughout the state, responded with the following statement: SuperMedia publishes the directories for Verizon. The California Public Utilities Commission did not immediately return a request for information. The Associated Press originally reported Thursday that various states began granting “telecommunications companies the go-ahead to stop mass-printing residential phone books.” However, California wasn’t included in the original story, which you can find after the break. If there are no objections we’ll make that change starting at the beginning of next year. We’ve submitted a letter to the California Public Utilities Commission seeking approval to end the mass distribution of white pages unless customers request them, either in printed or CD-ROM format. A staple of households everywhere, including California, may soon go away – the physical residential directory. with relationships spanning 575,000 businesses. YP products and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. For Advertisers, YP is the leading local advertising solution to connect with the right consumers online, on mobile or in print. YP's flagship consumer brands include the popular YP SM app and YP.com, which are used by more than 70 million visitors each month in the U.S.*, and The Real Yellow Pages® directory. YP is a multi-billion dollar business operating the largest local ad platform in the United States. The change reflects usage feedback and research from consumers. Accessing and searching residential listings on YP.com - among the 40 most visited web properties in the U.S.Ordering a free version of the YP Real White Pages SM directory on CD-ROM or in print by calling 1-86 or going to.Using which includes the YP Real Yellow Pages SM directory with residential white pages, business white pages, and government pages listings.and HAYWARD, Calif., Ma/PRNewswire/ - The residential white pages listings provided by AT&T have been removed from future YP Real Yellow Pages SM and YP Real White Pages SM directories in select markets across California including Orange County, Sonoma, Santa Cruz, Riverside, Tri-Valley, Ventura, Yolo, Fremont and Hayward.Īs the official white pages publisher for AT&T, YP offers a variety of choices for accessing the free YP Real White Pages SM including: ORANGE COUNTY, Calif., SONOMA, Calif., SANTA CRUZ, Calif., RIVERSIDE, Calif., TRI-VALLEY, Calif., VENTURA, Calif., YOLO, Calif., FREMONT, Calif.
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